The moment was intense. I broke the seal on the dossier with my decoder at my side, began to decipher the secret message in front of me. My mission was of utmost importance because if I wasn’t successful, I would jeopardize our national security. Sitting at my desk, I worked quickly. A dot and a dash was an “A”. Three dots was an “S”. A dot, two dashes, and another dot was a “P.” It was coming together easily and the further I got, the quicker the solution came. When I finished, I put the decoded message in the mail and waited for my reward.

Four to six weks later, I got it–a patch and a certificate.

While it wasn’t as crushing to my childhood innocence as Ralphie Parker decoding and Ovaltine commercial, the anticlimax of toy-related mai-ins and ocntests could be very real when i was a kid. Sure, many of my friends and I have glorious tales of saving up proofs of purchase for a special mail-away figure, but I also remember toy inserts or ads inc omic books that promised something really cool if you filled out an entry form.

Now, most of these were for contests or random merchandise, but Hasbro did the children of America a solid with their G.I. Joe toys back in the mid-1980s. I wasn’t there for the Sgt. Slaughter or William “The Refrigerator” Perry figures (although my friend had both), but in the summer of 1987, I did spot an ad in the back of a comic book for a G.I. Joe figure based on myself.

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