
The cover to New Teen Titans (Baxter) 15 sums up this entire era perfectly.
So the Titans were popular when I was a teenager, but not that popular. Sure, Jon Peterson’s editorial run put the book back in the spotlight with enough cache to warrant two spin-off titles with an “event” crossover between them, but they weren’t so popular that comics shops were charging ridiculous amounts of money for their back issues. The Wolfman-Perez run on the book, which started in 1980 and ran until 1984 (or 1985-1986 if you factor in, by extension, Crisis on Infinitie Earths) is now one of those “classic” runs, something that comics fans put up as one of the best of that particular period (I don’t know if I’d say the best of all time because then you wind up in Lee/Kirby territory and I think that’s still considered blasphemy. Anyway …) but Marv Wolfman and George Perez are not Todd MacFarlane, Jim Lee, or Rob Liefeld whose backstock on the X-Men and Spider-Man were selling for prices in the double-digits. I should know … I’m the jackass who once paid $25 for a copy of Uncanny X-Men #248. So like I said, I got most of the original New Teen Titans series for about $2-$3 an issue, with the occasional issue, usually a very early one or a Deathstroke appearance, costing more.
The back issues of the Baxter series, which began in 1984, were a little more expensive and a little harder to come by, at least at Amazing Comics. Part of that was because the original price of each of those issues was more. Back in 1984, instead of paying 75 cents or $1.00 for an issue of New Teen Titans/Tales of the Teen Titans, you paid $1.25 for the Baxter series (by the time I started collecting, the price was $1.75). If you were buying off a newsstand, you could stil get the same stories for 75 cents or $1.00 because DC was reprinting the Baxter series in Tales of the Teen Titans, which continued the numbering of the original series. This meant that anyone buying Titans off the newsstand got those stories about a year after they had originally been printed.
Why a year, if DC was publishing the books simultaneously? Well, that’s because for the first year or so of the Baxter series, the original, newsstand series (which had been retitled Tales of the Teen Titans, if you didn’t guess that by now) was still running original stories. I think it might have confused readers a little because the stories in the Baxter book featured events that hadn’t happened yet in the other book. When Tales started reprints with #60 (well, technically #59, but that issue reprinted DC Comics Presents #26 and a DC Digest tale), it became apparent that if you were going to read the New Teen Titans from beginning to end, you’d start with DCCP #26 and work your way to Tales of the Teen Titans #58. Then you’d pick up the second series starting with issue #1 and the Raven/Trigon storyline.
Now that we’ve gotten that exhausting bit of explanation out of the way, I have to say that I think I agree with those fans who think that one of the contributions to the decline in the Titans through the late 1980s was the fact that the book was part of this direct market push. This was at a time when the idea of a comics shop was really starting to gain steam and both DC and Marvel (but honestly, I think DC more than Marvel because I don’t recall that many “direct market only” titles from Marvel) were creating products specifically to be sold in comics shops. For DC this meant books like The New Teen Titans, The Legion of Super-Heroes, The Outsiders, Vigilante, and The Omega Men being printed on Baxter paper and sold at a higher price as if they were meant to be in a bookstore instead of a spinner rack at the 7-Eleven (I think we kinda see this today with the trade paperbacks market … more books are coming out in hardcover and then softcover because DC and Marvel are clearly following a traditional publishing model that caters to Barnes & Noble rather than the LCSes of the world). Sure, of the three super-hero titles (Titans, Legion, Outsiders) there were newsstand-available reprint books, but I think that this move still took the Titans off the market and damaged sales potential.
But that’s not what really hurt the book so much as the actual stories did. Wolfman and Perez were a great team, but they tend to have the same faults as a Lennon/McCartney pairing. Both are great writers on their own but their weaknesses definitely get the better of them at times. I haven’t read too much of George Perez’s Wonder Woman, which is the title he took over after Crisis (I intend to, eventually), but I can say that Wolfman’s work suffered a bit … and he admits it, having said that during the post-Crisis period he went through a serious case of writer’s block, which caused the quality of the book to suffer and storylines to drag on way longer than they had to. I mean, Chris Claremont was writing the X-books at the time and his run is notorious for long-assed storylines, but the x-books in the 1980s had really hit their stride and Marvel was doing the right events and hiring the right artistic talent to put that book on top and keep it on top. I mean, I enjoyed Eduardo Barretto’s run as an artist on New Teen Titans, but the guy wasn’t Jim Lee.
Why, then, did it always seem that the books published between New Teen Titans #6 and New Titans #50 were such a pain in the ass to find? I have no idea. If I could speculate, perhaps the first year or so the book was selling so well that there weren’t that many back issues, and once the book started to fall off, the number of books ordered probably declined. Bob just didn’t have that many of the second series, so it meant going elsewhere, like to Sun Vet and any other shop I could find. Thankfully, the trip was always worth it because here and there I wound up with a couple of books at the low price of $3-5 each and eventually collected the entirety of an enormous storyline that starts with a spaceship crashing in Tales of the Teen Titans #52 and ends with Raven getting naked in New Teen Titans #39.
Uh … what? Trust me, I’ll get to it. It’ll take a long time, but I’ll get there. (more…)