commercials

XOXO

One of my favorite things about looking at old commercials, especially those from when I was a kid, is how someone thought that their idea was what kids back then thought looked cool.  Granted, in 1988 this wasn’t very hard.  I mean, this was the decade where you could put a bunch of random cartoon characters on screen for thirty seconds and tell us there was a toy involved and parents would be beating one another down in parking lots for the toys.

But those were toys.  How did you sell something that wasn’t a toy, or say a movie that looked like it would have cool toys?  How did you sell, for instance, food?

A few weeks ago, I took a glance at an old McDonald’s commercial, which was this sappy brother-sister number where the brother is obviously stalking his sister but it’s supposed to be all cute because he offers her a french fry or something.  Phone company commercials from that era are noted for this type of syrupy fun, and soft drink commercials?  Well, I’ve already talked about the epic nature of Dr. Pepper’s early 1990s ad campaign and at some point I’m going to get around to Coke.

But a lot of those commercials weren’t specifically geared towards kids, mainly because kids weren’t the only people going to drink Coke or go to McDonald’s.  However, we were the people most likely to eat Chef Boyardee.

Canned pasta has been around for what seems like eons (I think that’s its shelf-life, too) and there have been quite a number of products geared towards kids, such as Franco-American’s Spaghetti-O’s and Chef Boyardee’s Tic Tac Toe’s (yeah, I know it’s a misused apostrophe … it was their mistake, not mine).  The former is somewhat of an American institution because even those of us who have never eaten a single Spaghetti-O know the jingle “Uh oh, Spaghetti-O’s!”  Tic Tac Toe’s, however, don’t enjoy the same iconic status.  In fact, they’re not even made anymore.

But back in the late 1980s, the pasta company tried to break Spaghetti-Os monopoly on kids’ pasta consciousness and unveiled one of those commercials that I have never been able to get out of my head since:

(more…)

The Routine

A "fall in the suburbs" shot of a brother and sister that's worth some caption about Americana, but I can't think of one.

In the middle of my sister’s wedding last month, I walked over to her and said jokingly, “Now we are so happy, we do the dance of joy!”  She finished the sentence along with me, as it’s one of the many weird in-joked the two of us have, most of which have something to dow ith the countless hours of crappy 1980s-era sitcoms that we grew up watching in syndication because my father was too cheap to spring for cable. 

It is entirely fitting, by the way, that I turn to sitcoms when I think about what growing up with my sister was like.  I know brothers and sisters who are weirdly close, or have one of those relationships where the brother may as well be another father.  I also know brothers who are perfect confidants and had greeting-card upbringings.  While Nancy and I had annoyingly ordinary childhoods, we weren’t exactly the Cleavers of the Bradys.  On some level I guess you could say we were the Cunninghams, even though my parents didn’t have an older child who mysteriously disappeared (I’ve always thought that Chuck Cunningham was an early anti-war activist and a member of the communist party so Mr. C. drove him to the Canadian border under the cover of night because while he loved his son, he was proud of his country and didn’t want to face the humiliation of HUAC) and none of my friends were cool guys who lived above my parents’ garage.  Besides, we didn’t really grow up watching Happy Days unless WPIX was rerunning it in the afternoons.

No, we were more accustomed to vegging out in front of stuff like Growing Pains, The Wonder Years, Full House, or Charles in Charge.  Full House, especially, stuck with us over the yars because it gave my sister her longest-running nickname (unless you count the Wonder Years reference “butthead”).

(more…)

Heaven in a Can

I don’t have much for this week, except that after years of looking for this commercial on YouTube and various websites, I finally found the classic Franco-American turkey gravy commercial where a turkey gravy can actually has a turkey inside of it!  It’s one of my wife’s favorite commercials and a sure sign that it’s now time for the holidays.  A Happy Thanksgiving to all!