Shop-Rite

Localized Earworms

So if you’ve been watching enough of the Paris Olympics, you’ve seen enough footage of Parisian life and culture and you’ve inevitably heard the “Can-Can.” I think it was used in the opening ceremonies, in fact. And we’re all familiar with it, right? We can even picture the dancers from a place like the Moulin Rouge doing their high kicks to the song. Well, unless you’re like me and every time you hear the tune, you hear: “Now, Shop Rite does the can can selling lots of brands of everything in … cans cans.”

Yes, I realize that I have a problem. But really, when you think of it, we all have commercials that get stuck in our heands, and I even talked about some of my most memorable ones back on episode 97 of the podcast. And on that episode, with the exception of Crazy Eddie and a Roy Rogers commercial, most of the commercials I talked about in that episode were for national brands. When it comes to this Shop Rite commercial, people in maybe five states in the Northeast/Mid-Atlantic part of the country are going to recognize that jingle, just like we also recognize character actor James Karen as “The PathMark guy”:

Again, who gets that except for people in the NY-NJ-CT Tri-State area?

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