WNYW

Share a Cup of Local Cheer

When Brett was little–and I mean preschool-aged–they used to think that seasonal graphics on the weather report were the most hilarious things ever. The winter forecast had a snowman. Thanksgiving had a turkey. And Christmas, of couse, had a tree.

It doesn’t take much to keep a four-year-old entertained, but it made me think of when I was younger and I used to look for the same thing when I was watching the local news. I wasn’t a news junkie or anything when I was in elementary school, but for some reason I came to know who all of the personalities were, especially the sports and weather guys.

The other thing I always loved seeing were the holiday bumpers. If I happened to be watching television on Thanksgiving Day, there would be a “Happy Thanksgiving from all of us at channel 5” message at some point during a commercial break. The same could be said for Christmas and New Year’s. It got to the point where I was such a dork that I looked forward to seeing them every year.

I haven’t been watching television on the holidays in recent years, although I do see them from time to time. So, in the spirit of the season, I thought I’d look at a few that I found on YouTube. They’re all from the New York area, which is where I grew up.

The first is from WNBC 4 in 1977. Obviously, I never saw this when it aired because it’s from the year I was born. But in itself, it’s an interesting relic of television past–the quick bumper for a show that will be on later in the week. There are still some iterations of this around, but they usually have to do with local news shows and not locally programmed specials. I guess it’s also a fun fact to point out that up until I think about the mid-1990s, the Rockefeller Center Tree lighting was a half-hour show that wasn’t cheaply produced per se, but didn’t have the “network special” aspect it does these days. Plus, the feel of this–a still and a muffled narration due to 1977 television quality–has the feel of staying up past your bedtime.

Next up is WPIX 11 from 1984. I’m nto sure when this was first recorded because I found it on YouTube in several places, all with different years listed. I’m not surprised that it appeared several times over the years; WPIX was one of those stations that recycled stuff like this -and would re-air stuff from the Eighties way into the Nineties. What makes this interesting to me are three things: its length (it’s nearly four minutes long), the overtly religious content, and the fact that the guy speaking at us is the general manager of the station. Who these days–or at any time, really–knows who the heck the general manager of a television station is? I mean, for a second, I thought this was the PathMark guy.

Anyway, I wonder if this would even fly today. Because aside from the message, who is going to devote this much time–this much ad space–to something like this?

This one, from WNYW Fox 5 in 1998, is an example of a type of promo I’d see frequently–the idea that the people on the local news were a kind of family (and maybe by extension your family?). Like I said at the top of the post, I developed a knack early on for recognizing the people who were on television, and over the years I remember noticing when someone on one station moved to the other or even moved up to the network, like Al Roker or Sam Champion.

I live in a much smaller market these days and for a long time, the familiarity of the people on the news is still a valued commodity. I don’t know for how long, though, especially since local news stations keep getting bought out and staff is being reduced (my local weekend news has completely disappeared, for example). While I’m not going to flip a table if the weather guy changes again (because they change all the time), promos like this are nice in an age where the news seems less and less friendly.

And finally, there is the WNBC Sing-Along.

WNBC — 4 New York — is the New York City area’s undisputed champion of station promos. There’s more to write about at a later time, but right now is the time to look at one that’s been a tradition for a very long time. Granted, I have not watched television in New York in a few years, so I can’t tell you if that’s true, but I know that well into the 2010s, the entire WNBC staff would gather outside of 30 Rockefeller Center (which is where the station broadcasts from) and sing Christmas carols. The promo would air in 30-second and one-minute forms and would be just another commercial in a commercial break. And me being the dork that I am, would always look to see who I could name whenever it came on. This one’s from 1994 when I would have been a senior in high school.

Seeing this and all the reast always meant that Christmas break was coming and for a little more than a week, I’d be able to turn school off and enjoy a lot less structure in my day. Thinking about them now helps me recapture that feeling as I leave work behind and try to have a happy holiday season.